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The Human Element Behind Service, Innovation, Support

 

 

 

 

More than Two Decades Dedicated to Service

TradePMR works with growth-minded independent RIAs (Registered Investment Advisors), providing innovative technology tools and custodial support that could help an advisor transform their business. TradePMR focuses on empowering advisors and their support staff with tools that could help effectively manage their business and provide exceptional support to their clients.

Robb Baldwin, the former owner of an RIA, founded TradePMR in 1998 following a problematic custodial merger showed him a gap in the market for a technology and support provider that is solely dedicated to serving RIAs.

In 2025, TradePMR became a wholly owned subsidiary of Robinhood Markets, Inc. TradePMR is a brokerage and custodial services provider (MEMBER FINRA/SIPC) based in Clearwater, Florida.

Executive Team

scott-victoria

R. Scott Victoria

President & Chief Operating Officer

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Bill Coppel 350x350

Bill Coppel

Chief Client Growth Officer

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Rob Dilbone sq2

Rob Dilbone

Chief Revenue Officer

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Daneil

Daniel "Danny" Kelati

Chief Financial Officer

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Elizabeth Legacy

Liz Legacy

Chief Compliance Officer

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Kate Mapstone

Kate Mapstone

Head of RIA Strategy

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How can TradePMR help you
transform your business?

 

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