Last updated August 11, 2026
Trade-PMR, Inc., also known as “TradePMR by Robinhood” or "TradePMR” is a wholly owned broker-dealer subsidiary of Robinhood Markets, Inc., that provides innovative technology tools and support designed to transform the businesses of growth-minded independent Registered Investment Advisors (RIAs). Founded by Robb Baldwin, a former financial advisor, the platform is 100% focused on serving RIAs with professionalism, efficiency, and care. Based in Clearwater, Florida, this brokerage and custodian services provider (Member FINRA/SIPC) streamlines operations through comprehensive custodial, operational, and trading support.
Robb Baldwin, Founder and CEO of TradePMR; Vice President and General Manager of TradePMR for Robinhood Markets, Inc.
R. Scott Victoria, President and Chief Operating Officer
Bill Coppel, Director of Client Growth
Rob Dilbone, Chief Revenue Officer
Daniel “Danny” Kelati, Chief Financial Officer
Liz Legacy, Chief Compliance Officer
Kate Mapstone, Head of RIA Strategy
Charles “Chaz” Reiling, General Counsel
TradePMR is part of the Brokerage team at Robinhood, which is led by Chief Brokerage Officer Steve Quirk. Vlad Tenev serves as Chairman and CEO of Robinhood Markets, Inc. The full leadership team can be found here.
TradePMR currently serves approximately $50 billion assets under administration (AUA) as of June 30, 2026.
No, TradePMR is an introducing broker-dealer that clears through First Clearing (a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC), a registered broker-dealer and non-bank affiliate of Wells Fargo & Company. First Clearing's market position brings scalability and financial strength to support the custody of client assets, adding coverage through Lloyd’s in addition to standard SIPC protection. RIA clients do not engage directly with First Clearing.
TradePMR serves future-focused RIAs that guide individuals and families with multi-generational wealth, philanthropic-focused organizations, in addition to business owners and institutions. RIAs that can benefit most from TradePMR’s offering are those that value the intersection of advanced technology with the human component of service. TradePMR has experience working with high-quality RIAs across various points of their business arc, from the partnership stage to a fully-developed enterprise. TradePMR is guided by a disciplined approach, investing in the capabilities and technology that will position RIAs for success today and tomorrow.
No. TradePMR evaluates each interested advisory firm individually to determine if the relationship would be mutually beneficial.
As a subsidiary of Robinhood Markets, Inc., TradePMR is 100% focused on serving RIAs. Robinhood Markets does serve retail customers via the Robinhood App. In 2026, through our affiliate Robinhood Asset Management, LLC, an SEC registered investment adviser, the Robinhood Advisor Network was launched, an in-app RIA referral marketplace that helps customers seamlessly find and begin a relationship with an independent advisor that utilizes TradePMR’s custodial services.
For eligible advisors, the Robinhood Advisor Network is a powerful new business tool, connecting them directly with high-intent, next-generation investors while streamlining lead management, onboarding, and account linking from start to finish.
TradePMR believes that pricing for RIAs should be customizable based on the individual characteristics of each unique firm. At TradePMR, pricing begins with a conversation and is customized in one of three ways:
An internal committee consisting of leadership, sales, compliance, and finance reviews each RIA’s unique profile to better understand that firm’s operations, structure, and goals. The committee then develops a customized pricing proposal designed to fit the needs of the unique RIA.
Yes, TradePMR provides customized incentives to support your transition and fuel your firm's growth. We offer incentives on eligible net new assets to assist with onboarding and asset migration. Additionally, qualifying advisors can access capital through forgivable loans, which can be used strategically for refinancing, funding working capital, or supporting mergers and acquisitions (M&A).
TradePMR hosts its flagship conference, SYNERGY, once a year for forward-thinking advisors, technology innovators, asset managers, and RIA service providers. Designed to be relationship-first and content-forward, the conference accelerates collaboration, showcases innovation, and works to equip advisors for the rapidly evolving landscape of wealth management.
Launched in June 2026, the Growth Incentive Program is a customizable capital solution designed to support RIAs during their onboarding and asset migration. The program offers financial incentives on eligible net new assets and provides qualifying advisors with access to capital through forgivable loans. Advisors can leverage these loans for strategic initiatives such as refinancing, funding working capital, or executing mergers and acquisitions (M&A).
Fusion is TradePMR’s proprietary custodial platform designed specifically for independent Registered Investment Advisors (RIAs). It serves as a comprehensive operating system that enables advisors to efficiently manage their daily business operations through intuitive workflows. The platform provides a unified environment for critical tasks—including digital account opening, advanced trading, fee calculation, and client relationship management—while supporting customizable data integrations with over 100 leading financial software providers.
Digital Account Opening: Auto-populate applications, add multiple clients and forms to a single DocuSign envelope, and utilize parallel signing to accelerate client onboarding.
Robinhood Cortex for Advisors: Launching in Q3 2026, this proactive, embedded AI intelligence layer transforms daily workflows and fragmented data into a powerful operating system for smarter advice.
Advisor IPO Access: Elevate your value proposition by delivering eligible clients seamless, curated access to pre-market IPO opportunities directly through the platform.
Account Management: Search, view, and manage account details, activity, settings, and more from one intuitive workstation.
Trading: Execute trades efficiently by individual account or by position across multiple accounts using advanced tools like model, basket, and systematic trading, trailing stops, and option chains.
Alternative Investments: Approved alternatives can be custodied directly in client accounts. Advisors can also seamlessly purchase through an SSO-integrated digital marketplace (including hedge funds, REITs, and private stock).
Integrated Fee Billing: Automate billing tailored to your firm’s preferences (advance/arrears, average daily balance, or end-of-period). Easily apply custom rates by account or group, and bill for financial planning or outside assets.
Client Relationship Management (CRM): Manage and create client records to prefill data for new accounts. View all accounts, notes, and documents associated with each client, all in one place. Fusion also integrates seamlessly with today's leading third-party CRM solutions.
Customizable alerts and notifications: Establish customizable alerts and notifications, whether through Fusion, e-mail, or via SMS text so that you stay informed on what’s happening within Fusion and your client accounts.
Insight Advisor Learning Portal: A 24/7 on-demand resource offering video tutorials, best practices, and step-by-step guides for virtually every feature and functionality available on Fusion.
Yes. Arriving in Q3 2026, Robinhood Cortex for Advisors will be the first embedded AI intelligence layer built directly into TradePMR’s custodial platform, transforming daily workflows into a powerful operating system for smarter advice.
TradePMR offers more than 100 technology integrations with some of the industry’s leading providers to ensure RIAs and their team can leverage the solutions that are the best fit for their practice. For a full list of TradePMR’s integrations, visit the integrations page.
TradePMR offers a client portal through its clearing firm, granting clients access to account balances, transactions, and positions. Through this portal, clients can set electronic delivery preferences for their account statements, trade confirmations, tax documents, and shareholder communications. Additionally, if clients add Brokerage Cash Services (BCS) checking onto their brokerage account, clients can gain access to self-service features such as mobile deposits, online bill pay, and more, integrating cash management into their brokerage accounts. TradePMR also supports data integrations with third-party client portals.
TradePMR offers a broad range of API integrations with third-party providersc, and the firm can also establish data feed integrations with nearly any vendor in the industry.
TradePMR updates Fusion according to a robust technology roadmap and ongoing feedback from advisors. TradePMR looks to stay on the cutting edge of industry technology while delivering solutions that RIAs want and need. Releases are communicated to advisors via the Insight Advisor Portal and email communications.
Fusion is a highly flexible, web-based platform designed for ultimate convenience. Its responsive design ensures that advisors can access it on any device — web, tablet, or phone — allowing advisors to work efficiently on the go or when meeting with clients.
To review this information, please email compliance@tradepmr.com, subject to executing a non-disclosure agreement.
Please email compliance@tradepmr.com, subject to executing a non-disclosure agreement.
The TradePMR staff aims to equip advisors with the tools and resources they need to make the most of the Fusion platform and grow their firms. TradePMR support team members receive extensive training to help advisors tackle whatever challenges come their way — the team knows advisors and their support staff by name, understand their unique position in the market, and are ready to support as needed.
Additional resources are also available 24/7 through TradePMR’s Insight Advisor Portal. Insight gives advisors and their staff videos and step-by-step instructions on virtually every offering available in Fusion. From contact information to best practices, Insight is the go-to resource for advisors and their staff.
During your transition to TradePMR, you'll be assigned a dedicated transition team with a designated Transition Associate to field any and all questions that arise during the process, regardless of the TradePMR department. You'll be provided with your Transition Associate's direct line to facilitate timely communication as needed. This individual and their team are fully committed to supporting you throughout your transition.
Following your transition, you'll work with TradePMR's personalized Advisor Services team, which acts as your advocate within TradePMR and across departments. You'll also have the opportunity to work directly with the operations teams (Trading desk, Cashiering, New Accounts, etc.) responsible for executing key tasks for your firm on a daily basis, and you'll be introduced to key members of each team to build strong, first-name-basis relationships.
Both TradePMR's Transitions team and Advisor Services team have a track record of outstanding service and industry knowledge. These two teams work to facilitate a seamless transition for your client accounts while providing training and support for your staff.
TradePMR does not offer a tiered support system because their dedication to service dictates that all firms, regardless of size, should expect nothing less than the high-touch service TradePMR is known for. For larger and more complex firms, TradePMR may assign more than one primary associate to ensure that all needs are met or exceeded.
TradePMR is focused on quickly and correctly processing service requests. The firm’s goal is to process all requests the same day; however, certain requests may require additional research or processing time. For a complete list of anticipated completion times by transaction type in TradePMR’s Service Level Agreement (SLA) Document, prospect RIAs can email bizdev@tradepmr.com to request a copy. Current Fusion users can visit Insight for more information.
Accounts — focused on helping advisors open and update client accounts.
Advisor Services — day-to-day contacts who know RIA team members by name, understand their unique businesses, and are empowered to help tackle a wide range of requests.
Cashiering — focused on managing client deposits, withdrawals, and other money movement requests.
Packaged Products — assists with annuity and alternative investment requests.
Practice Management - helps with initial firm setup in Fusion, including user permissions, establishment of firm branding, among others.
Trading — experts who can help advisors navigate Fusion’s trading functionality.
Transitions — dedicated team members that help advisors make the move onto the TradePMR platform, focused on transitioning client accounts and other important documentation.
Transfers — focused on managing incoming and outgoing transfers, including charitable donations.
When transitioning to TradePMR, your firm will have frequent meetings with our dedicated Transitions team to develop a customized plan, determine required actions, and set specific goals to meet your timeline. We combine high-touch service with advanced technology—including the ability to ingest external data sources to bulk-populate new accounts—ensuring you and your clients are onboarded quickly and accurately.
RIAs can contact the TradePMR Transitions team at any point during the move. For after-hours communications, RIAs are provided with the transition project coordinator's cell phone number.
Insight is TradePMR’s 24/7 on-demand support and training hub. It provides advisors and their staff with comprehensive video tutorials, best practices, policy updates, and step-by-step guides for navigating virtually every feature, integration, and transaction available within the Fusion workstation.
Individual/Joint/Custodial Accounts: Individual; joint with rights of survivorship; joint tenants in common; joint tenants by entirety; joint tenants – community property; guardianship/conservatorship; UTMA and UGMA custodial accounts
Retirement/Qualified Plan Accounts: Traditional and rollover IRAs; Roth IRA, SIMPLE and SEP IRAs; custodian IRA; custodian Roth IRA; Coverdell educational savings; beneficiary IRA; beneficiary Roth IRA
Business/Estate/Trust Accounts: LLC; estate; trust; pension and profit-sharing plan; 401(k); defined benefit plan; C corporation; nonprofit; S corporation; partnership
TradePMR offers a fully digital account opening experience for advisors, leveraging client CRM records to auto fill client information. Clients can sign electronically via DocuSign, available for most account types. Advisors can also upload signed documents if they prefer to use another e-signature product. With our in-app signing feature, clients can sign electronically directly in the Fusion platform during in-person meetings.
Add multiple clients, account applications, and advisor documents (IMA, ADV, disclosures, etc.) to a single DocuSign envelope for client signatures, which can be personalized and branded to your firm, allowing for a completely tailored client-onboarding experience.
Yes, advisors can open trusts under agreement (living trusts, family trusts, marital trusts, special needs trusts, etc.) and testamentary trusts within Fusion. RIAs can also leverage select third-party trust service providers.
TradePMR offers banking services—Brokerage Cash Services (BCS)--via its clearing firm, including debit cards, check writing, mobile check deposits, online and mobile bill pay, Zelle®, Apple Pay® and mobile wallet, and more.
TradePMR offers both margin and securities-based lending to eligible customers of RIA firms, through its clearing firm. In July 2026, TradePMR reduced lending rates for a majority of RIA clients in an effort to deliver better economics to clientsa.
Additionally, for advisors eyeing firm growth, TradePMR launched the Growth Incentive Program in June 2026. TradePMR is now offering incentives on eligible net new assets, structured on a case-by-case basis to support onboarding and asset migration. Advisors can access capital through forgivable loans (used selectively for purposes such as refinancing, funding working capital, or M&A).
TradePMR provides RIAs with client account statements and offers integrations with third-partyc reporting technologies, including Orion, Black Diamond, Advyzon, Envestnet-Tamarac, Panoramix, and others. For a full list of TradePMR’s integrations, visit the integrations page.
Yes, TradePMR can service international clients. For a complete list of allowable and limited countries and territories, please contact bizdev@tradepmr.com. Advisors utilizing Fusion today can visit Insight for more information.
For holding accounts and assets, TradePMR leverages its relationship with First Clearing. Trades placed by advisors on TradePMR’s platform are cleared by First Clearing as a member of the New York Stock Exchange (NYSE). TradePMR is a member of the Financial Industry Regulatory Authority (FINRA). TradePMR believes that its relationship with First Clearing encompasses the benefits and security of working with one of the largest clearing firms in the country. Together, we believe First Clearing and TradePMR form a powerful team to support advisors and the financial goals of their clients. First Clearing also provides banking and lending products, stock-option assistance, and high-net worth services.
SIPC Protection: The Securities Investor Protection Corporation (SIPC) was created in 1970 as a non-profit, non-government membership corporation, funded by member broker-dealers. SIPC provides limited coverage to investors on their brokerage accounts if their brokerage firm becomes insolvent. All brokerage firms that sell stocks or bonds to the investing public, or that clear such transactions (i.e., introducing or clearing firms, respectively), are required to be members of SIPC.
TradePMR and First Clearing SIPC Coverage: TradePMR, Inc., and First Clearing are members of SIPC. First Clearing, as the chosen clearing firm of TradePMR, is a registered broker-dealer, non-bank affiliate of Wells Fargo & Company, and a leading provider of clearing and custody services to financial institutions. Securities and cash in client accounts held at First Clearing have two sources of protection from firm insolvency. The first is SIPC coverage, which insures each client up to a maximum of $500,000 (including up to $250,000 for claims for cash). For more information about SIPC, please visit sipc.org.
Additional Protection: In addition, First Clearing maintains a program of additional protection provided through Lloyd’s of London Syndicates. For clients who have received the full SIPC payout limit, First Clearing’s policy with Lloyd’s provides additional coverage above the SIPC limits for any missing securities and cash in client brokerage accounts, up to a clearing firm aggregate limit of $1 billion (including up to $1.9 million for cash per client). Please note that coverage provided by SIPC and Lloyd’s does not protect against the loss of market value of securities, nor do they insure the quality of investments or protect against losses from fluctuating market value. All coverage is subject to the specific policy terms and conditions. First Clearing’s SIPC and additional coverage do not apply in the event of TradePMR’s insolvency.
SIPC coverage is not the same as, nor is it a substitute for FDIC deposit insurance. Securities investments purchased through TradePMR are not FDIC insured and may lose value.
For more information about Lloyd’s, please visit lloyds.com.
FDIC Insurance Limits At First Clearing: Balances in the Cash Sweep Program, or uninvested cash (principal and interest) in each eligible account, is automatically deposited into one or more sweep vehicles.
The Bank Deposit Sweep consists of interest-bearing deposit accounts at up to two Program Banks affiliated with WFCS, LLC (“Affiliated Banks”). Cash sweep deposits are insured for up to $500,000 per single depositor (or $1 million for joint ownership accounts with two or more owners).
The Money Market Fund Sweepb consists of one affiliate money market mutual fund. This option is available for accounts ineligible for the bank deposit sweeps (such as government accounts, insurance companies, banks and credit unions).
Deposits made through the Bank Deposit Sweep are added to any deposits you may already have at any of the affiliated banks and eligible for FDIC insurance of up to $250,000 per depositor, per institution, in accordance with FDIC rules. These deposit insurance limits refer to the total coverage that an account holder has at each bank, including any CDs. More information on FDIC coverage is available at fdic.gov.
Capabilities: Model trading, trailing stops, basket trading, position trading, systematic trading, and option chains.
Investments: Equities (Stocks, ETFs, ADRs), Options, Mutual Funds (including NTF), Fixed Income, UITs, IPOs, approved alternative funds, and linked annuities.
Mutual fund fees are competitive and determined through contract negotiation prior to transition. There are no additional fees for DFA mutual funds beyond standard trading commissions, if applicable.
TradePMR processes trades in real-time. Settlement times for trades are T+1. All placed trades go through a robust rules-check with over 40 instant verifications to reduce errors.
Equity and mutual fund trading closes at 4:00 PM ET. Bond trading closes at 5:00 PM ET. Vanguard mutual funds have an early cutoff of 2:30 PM ET.
Yes, a robust offering is available (agencies, CDs, corporates, mortgage-backed securities, municipals, and treasuries) with straight-through processing and block trading. Step-out bond trade fees are negotiated; bond trades executed through the Fusion platform carry zero commissions. Trade-away and step-out transactions are also supported.
If trades are booked “step out,” TradePMR will use whatever settlement date is provided on the trade ticket and work with the back-office settlement desk to ensure trades are matched. If bonds are traded through the Fusion platform, standard settlement time will apply. Treasuries: T+1 settlement. Other fixed income products: T+2 settlement. New Issue CD’s will settle based on the initial accrual date.
Yes. Any fixed income security (CUSIP) that is not added to the Security Master list cannot be custodied, transferred in-kind, or opened for trading.
No. However, large orders may require brief manual review and approval. Advisors can contact the Trade desk to urgently lift share/dollar limits prior to entry to ensure clean order flow and execution. Vendor OMS integrations will have customized order risk controls in place, if requested and used by the RIA firm.
All orders entered through Fusion are routed to the clearing firm for execution. Some tools, such as the bond platform, allow the RIA to execute bond trades seamlessly with STP execution and settlement to their client accounts in Fusion. Using electronic signature workflows, accounts-to-be are open within 15 minutes of the final authorized signature being executed. Funding through ACAT typically takes 3-5 business days, which is the industry standard. ACH deposits are typically seen the same day (If submitted within SLAs) and are available for trading while ACH settlement occurs.
Yes, order execution details are available for review.
Fusion allows for rebalancing by security, model, account, cash, or strategy. There is no additional cost to utilize these features.
While TradePMR does not offer its own proprietary funds, its parent company, Robinhood Markets, offers Robinhood Venture funds. Advisors can review these funds pre-IPO through the Fusion platform's Advisor IPO Access feature, and they remain available on the open market following the IPO.
Execution quality 605 reports and Order Routing 606 reports are available on TradePMR.com Monthly Best Execution reports are available on Insight.
TradePMR has FIX connections with industry leading PMS providers, giving RIAs the opportunity to use trading and rebalancing tools that best fit their practice. For a full list of TradePMR’s integrations and FIX connections, please visit the integrations page. Current Fusion users can request FIX connection approval by contacting the Trading team.
TradePMR’s trading and packaged product (annuities and alternatives) teams are readily available by phone, email, or by service request, at no additional charge.
Yes. Through Fusion's Advisor IPO Access feature, RIAs can provide eligible clients with direct access to Initial Public Offerings (IPOs). This unique capability allows advisors to deliver curated pre-market investment opportunities without the delays and limitations common to traditional custodial platforms during high-visibility market moments
Approved alternatives can be custodied directly in client accounts. Advisors can also seamlessly purchase through an SSO-integrated digital marketplace (including hedge funds, REITs, and private stock).
TradePMR can trade actively listed crypto ETFs unless otherwise restricted by its clearing firm’s policy. Spot crypto is not available.
In addition to the trading rules above, TradePMR has several more that ensure only valid orders are submitted.
Incoming deposits have various hold times depending on how the funds are deposited. The hold will restrict the ability to withdraw the deposited funds from the applicable account until the hold is released. However, funds on hold can still be used to purchase securities as soon as the deposit is posted to the account. Money movement options are listed below:
One-time money movement requests require signed paperwork, either through TradePMR’s digital signature workflow or an alternative signature method, with the exception of checks mailed payable to the client at their address of record and journals between accounts with matching tax identification numbers.
Signature Required:
No Signature Required:
Client verification requirements:
Requests submitted via TradePMR DocuSign do not require additional client verification. However, if an alternative signature method is used, further verification is required for the following:
Yes, TradePMR offers advisors the ability to set up periodic standing letters of authorization for all money movement service requests, including IRA and non-IRA accounts for first- and third-party payees.
For advisors that elect to take custody, TradePMR can provide access to a secure, mobile deposit application on their phone or tablet through the Wells Fargo VantageSM Deposit application that allows advisors to deposit client checks securely online rather than mailing them to the TradePMR office. Additionally, through TradePMR’s client banking feature, clients can deposit checks directly through the Wells Fargo Mobile app®. TradePMR does accept checks for deposits via a check scanner. If desired, TradePMR can provide RIAs with a physical scanner for a one-time fee. Firms can discuss the options available with their Transition Associate during the onboarding process. For firms working with TradePMR today, please visit Insight for more information.
Balances in the Cash Sweep Program administered by Wells Fargo Clearing Services, LLC (WFCS), or uninvested cash (principal and interest) in each eligible account, is automatically deposited into one or more sweep vehicles, which feature a tiered interest rate based on the balance deposited. The Bank Deposit Sweep consists of interest-bearing deposit accounts at up to two Program Banks affiliated with WFCS, LLC (“Affiliated Banks”). Cash sweep deposits are insured for up to $500,000 per single depositor (or $1 million for joint ownership accounts with two or more owners).
The Money Market Fund Sweep consists of one affiliate money market mutual fund. This option is available for accounts ineligible for the bank deposit sweeps (such as government accounts, insurance companies, banks and credit unions). Money market mutual funds in the Cash Sweep Program invest in high quality, short-term securities and seek to maintain a stable value but are subject to market risks and potential value loss. They are not bank accounts and not subject to FDIC insurance protection. They are instead covered by SIPC, which protects against the custodial risk (and not a decline in market value) when a brokerage firm fails, by replacing missing securities and cash up to a limit of $500,000, of which $250,000 may be cash.
TradePMR provides tools that produce an estimated RMD for all accounts custodied on December 31st and generates a report to indicate if there is an RMD for the account and whether the current year distribution has been met. Cares Act 2.0 accounts may need to be addressed ad hoc. For tax withholding on RMDs, RIAs can specify state and federal tax withholding amounts without having to obtain and submit a manual form with client signatures. The tools provided are for advisor use. TradePMR does not offer tax or legal advice.
As for other special distribution options, TradePMR supports Qualified Charitable Distributions (QCD), Substantially Equal Periodic Payments, and IRA Distributions due to Divorce. For distributions made for hardship, first time home ownership, or other types of exceptions, the client is responsible for reporting the exception to the IRS using form 5329. For IRA QCDs, TradePMR can provide advisors’ clients with checkbooks to easily facilitate charitable contributions.
Fusion features a flexible fee system that allows RIAs to quickly calculate fee billing according to their firm's unique preferences. Advisors can customize their billing through:
Referral services offered by Robinhood Asset Management, LLC (“Robinhood Advisor Network”), an SEC-registered investment advisor. The Robinhood Advisor Network is a referral service for customers of Robinhood who seek to be connected with independent, third-party investment advisory firms and their individual advisors.
Any contents provided are for informational purposes only, does not constitute tax or investment advice, and is not a recommendation for any security or trading strategy.See https://about.robinhood.com/legal for additional disclosures.
Robinhood Cortex for Advisor features use generative artificial intelligence and are provided for informational purposes only. They shouldn’t be viewed as research or a recommendation to buy, sell, or hold a security or asset.
TradePMR is an introducing broker-dealer. Securities-backed lending products, margin loans, and third-party security loans offered, underwritten, and managed by First Clearing, LLC. TradePMR is not a lender. These lending products are subject to First Clearing's exclusive terms, underwriting standards, and credit risk management policies, which may change independently of Robinhood Markets, Inc.’s general forward-looking statements or SEC filings.
aThese lending products are offered by First Clearing, LLC. TradePMR is not a lender. Securities-based lending has special risks and is not appropriate for everyone. There are material risks around Security Backed Lending. Maintenance calls and providing lender demand-repayment rights to clients is advisable. Margin borrowing may not be suitable for all investors. When you use margin, you are subject to a high degree of risk. Market conditions can magnify any potential for loss.
bMoney market mutual funds in the Cash Sweep Program invest in high quality, short-term securities and seek to maintain a stable value but are subject to market risks and potential value loss. They are not bank accounts and not subject to FDIC insurance protection. They are instead covered by SIPC, which protects against the custodial risk (and not a decline in market value) when a brokerage firm fails, by replacing missing securities and cash up to a limit of $500,000, of which $250,000 may be cash.
cAdvisors are responsible for evaluating, selecting and purchasing products offered by third-party vendors. Not an endorsement of the product or services of vendors listed.
Securities-based lending has special risks and is not appropriate for everyone. If the market value of a customer’s pledged securities declines below required levels, the customer may be required to pay down his or her line of credit or pledge additional eligible securities in order to maintain it, or the lender may require the sale of some or all of the customer’s pledged securities. First Clearing will attempt to notify customers of maintenance calls but is not required to do so. Customers are not entitled to choose which securities in their accounts are sold. The sale of their pledged securities may cause customers to suffer adverse tax consequences. Customers should discuss the tax implications of pledging securities as collateral with their tax advisors. An increase in interest rates will affect the overall cost of borrowing. Neither First Clearing nor TradePMR provide tax or legal advice. All securities and accounts are subject to eligibility requirements. Customers should read all lines of credit documents carefully. The proceeds from securities-based lines of credit may not be used to purchase additional securities, pay down margin, or for insurance products offered by Wells Fargo or TradePMR affiliates. Securities held in a retirement account cannot be used as collateral to obtain a loan. Securities purchased in the pledge account must meet collateral eligibility requirements.
IPO investments involve significant risks, including but not limited to: high price volatility, limited publicly available financial information, potential for substantial loss of principal, lock-up period restrictions, and the risk that the market price may decline below the offering price. IPO investments may not be suitable for all investors. Certain industry professionals, including those employed by or associated with a broker-dealer and portfolio managers, may be restricted from participating in initial public offerings pursuant to FINRA Rules 5130 and 5131. Registered investment advisers are responsible for independently determining the eligibility of their clients prior to participation. Investment in IPOs may result in loss of principal. Advisors should independently evaluate whether any IPO investment is consistent with their fiduciary obligations and each client's investment objectives, risk tolerance, and financial situation.
Securities products and services are offered through Trade-PMR, Inc., member FINRA/SIPC. TradePMR is a wholly owned subsidiary of Robinhood Markets, Inc. Securities held in your account are protected by SIPC up to applicable limits.
TradePMR, Inc. is a registered broker-dealer, member FINRA/SIPC, and a wholly owned subsidiary of Robinhood Markets, Inc. This email and any attachments may contain confidential or privileged information. If you are not the intended recipient, please delete it and notify the sender; any unauthorized use or distribution is prohibited. Nothing in this communication constitutes an offer, solicitation, or recommendation of any security or investment strategy. Trade orders, account changes, and time-sensitive instructions are not accepted via email. Electronic communications with TradePMR may be monitored and retained to comply with regulatory requirements. Investing involves risk, including possible loss of principal. For additional disclosures, please visit: www.tradepmr.com.
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Sources and Disclosures
1 Baldwin Named one of “20 People Who Will Change Wealth Management in 2020” by the editors at Financial Planning magazine, December, 2019
22024 T3/Inside Information Advisor Software Survey, Joel Bruckenstein and Bob Veres, January 2024, sponsored by SEI, Advyzon, FP Alpha, Addepar, XLR8, and FMG. T3/Inside Information Survey, Joel Bruckenstein and Bob Veres, May 2022, sponsored by AssetBook, Holistiplan, Advyzon, Addepar, and Fidelity Investments. T3/Inside Information Advisor Software Survey, Joel Bruckenstein and Bob Veres, March 2021, sponsored by Salesforce, and 2019 Software Survey, Joel Bruckenstein and Bob Veres, January 2019, sponsored by Orion Advisor Services and Morningstar, Inc.
3 Business Intelligence Group Announces the Winners of the 2019 Excellence in Customer Service Awards; Philadelphia, PA, May, 2019
4 50 Most Promising FinTech Solution Providers – 2019, CIOReview, May 2019
5 EZRA GROUP Wealth Tech Integration Score, Overview, and Methodology. EZRA GROUP and TradePMR are separate and unaffiliated companies. Custodians do not pay a fee to be evaluated and ranked.
Copyright 2020-2026, Trade-PMR, Inc.
"TradePMR," "TradePMR, Inc.," and "TradePMR by Robinhood" are trade names used by Trade-PMR, Inc.
Securities offered through TradePMR Inc, Member FINRA/SIPC. Custodial Services provided by First Clearing. First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company.
Trade-PMR, Inc. is registered with the Securities and Exchange Commissions (SEC) and the Municipal Securities Rulemaking Board (MSRB). The MSRB website address is www.MSRB.org. The MSRB provides a link to an investor brochure that describes the protections that may be provided by the MSRB rules and how to file a complaint with the appropriate regulatory authority.
Market volatility, volume, and system availability may impact account access and trade execution.
Trade-PMR, Inc. is a wholly owned subsidiary of Robinhood Markets, Inc.
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