Through new relationships with iCapital and Inspira Financial, we’re responding to increasing advisor demand for access to new products.
TradePMR is proud of the technology and service we deliver to independent financial advisors, which have been celebrated by independent industry analysts like T31, Ezra Group2, and The Oasis Group3.
We value the relationships we make with the RIAs that work with us and believe in listening to their feedback to drive the TradePMR roadmap forward. For example, advisor feedback is what’s behind the ongoing updates to our Fusion platform. And our artificial intelligence-powered tools in the Fusion Sync suite are designed to solve common pain points around transitions and client meetings.
There’s one other piece of feedback we've heard loud and clear from RIAs: They want alternative investments.
Today we’re thrilled to announce that we’re helping meet that growing demand. Alternative investment choices are now available on the TradePMR platform.
“We’re always listening to our advisors, and we’ve heard them ask for more flexibility, more options, and more ways to serve their clients,” said TradePMR chief operating officer R. Scott Victoria. “By integrating with iCapital and Inspira Financial, we’re providing a powerful, modern solution that aligns with how RIAs want to work — efficient, digital, and tailored to their clients’ needs.”
Advisors can now purchase alternative investments through a digital marketplace provided by iCapital, which will be available with single sign-on capabilities through the Fusion App Store for all users who have trading enabled. We are also working with Inspira Financial to custody these assets for both qualified and non-qualified accounts.
"We're thrilled to team up with TradePMR, empowering RIAs with easy access to iCapital's Marketplace. This integration allows us to meet advisors where they are, enabling them to confidently add alternative investments to client portfolios," said Mike Doniger, Head of Advisor Platform Partnerships. "Fusion not only lets advisors access more through their platform of choice but also brings Private Assets alongside traditional investments in Wealth Management and Portfolio construction conversations."
Many different funds from iCapital’s marketplace are already available to be custodied by Inspira Financial— including interval funds, private equity, real estate, hedge funds, and more — with additional funds on the way.
“Inspira Financial is proud to support Trade PMR advisors as they expand access to alternative investments for their clients,” said Jason DeBono, head of Alternative Investment Custody at Inspira Financial. “As a passive custodian since 2000, we’ve been committed to providing tools to help advisors and their clients achieve true diversification within their retirement portfolios.”
We are also adding new functionality to Fusion. A new Alternatives tab under Trading & Research provides advisors with high-level information about our solutions, links to open an Inspira Financial account digitally with DocuSign and view current accounts and positions, and access to iCapital’s marketplace. In the future, we look forward to expanding this by bringing account data on alts from Inspira Financial directly into Fusion.
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About TradePMR
For more than two decades, TradePMR has worked with growth-minded independent registered investment advisors (RIAs), providing innovative technology tools and support designed to transform their businesses. The brokerage and custodian services provider (Member FINRA/SIPC), based in Gainesville, Fla., works to streamline investment advisors' operations through comprehensive custodial, operational, and trading support. For more information, visit www.TradePMR.com.
TradePMR is a subsidiary of Robinhood Markets, Inc. TradePMR will not be the broker-dealer of record, will not be involved in any due diligence or suitability determinations, and will not be executing selling agreements. RIAs will be required to onboard at Inspira Financial. RIAs will have to open an Inspira Financial account for each client they want to purchase alts for.
All third parties mentioned and TradePMR are unaffiliated companies.
The lack of liquidity for alternative investments is an important consideration for advisors with regard to client suitability and additional risks, including performance downside and complete loss of the investment amount. These investments may include, but are not limited to; hedge funds, REITs, Business Development Companies (BDCs), managed futures, direct participation programs (DPPs), Limited Partnerships (LPs), promissory notes, and private stock.
Inspira Financial Trust, LLC and its affiliates perform the duties of a directed custodian and/or an administrator of consumer-directed benefits and, as such, do not provide due diligence to third parties on prospective investments, platforms, sponsors, or service providers, and do not offer or sell investments or provide investment, tax, or legal advice. Inspira and Inspira Financial are trademarks of Inspira Financial Trust, LLC.
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1 2024 T3/Inside Information Survey, Joel Bruckenstein and Bob Veres, January 2024, sponsored by SEI, Advyzon, FP Alpha, Addepar, XLR8, and FMG
2 EZRA GROUP WealthTech Integration Score, https://ezragroup.com/wealthtech-integration-scores/?caterory=19&category_name=Custodial%20Platform#search_bar
3 “Schwab, TradePMR among leading custodian platforms in new study,” Financial Planning; Rachel Witkowski; August 27, 2024; https://www.financial-planning.com/news/the-oasis-group-releases-new-custodian-ranking-study
