TradePMR’s Asset Match program offers RIAs an unlimited* 50 bps cash match on eligible deposits—an industry-first designed to shorten sales cycles and strengthen client relationships.
Whether finalizing the onboarding of a new prospect or consolidating held-away client accounts, RIAs are using the Asset Match program to help their clients receive an unlimited* 50-basis point (0.50%) cash match on eligible deposits made into TradePMR accounts.
In what we believe is an industry-first for financial advisors, the Asset Match program launched on October 1 and is scheduled to continue through the end of March, 2026. It’s just one of the many ways in which Robinhood is innovating on behalf of RIAs.
To explain how some advisors are using Asset Match to benefit their clients, TradePMR Founder and General Manager Robb Baldwin and Robinhood Markets Chief Brokerage Officer Steve Quirk joined the Synergize Podcast to explore the programs benefits, the timing of the launch, and why Asset Match could be a powerful growth tool for advisors.
Asset Match: Disrupting the RIA Custody Space
TradePMR and Robinhood are both known for their commitment to their clients, and the Asset Match program is a prime example of that, said Robb Baldwin.
“Advisors now have, really, the opportunity to reach prospects and revisit past conversations, [and] encourage existing clients to consolidate assets,” he explained. “The Match actually equips advisors with a tool that provides a tangible value that can accelerate decision-making, shorten sales cycles, and effectively strengthen retention of [advisors’] existing client base.”
Robb also explained why the time was right to launch this program for advisors. Custodian programs are becoming more expensive, and some advisors are finding themselves in competition with the firms that also serve them:
“It's been five years since the largest custodial merger took place. Advisers have gone through a lot of turmoil. They've gone through a lot of change. They've gone through the ups and downs of dealing with custodians. And there's a lot of them, right now, that we feel like are re-evaluating their relationship with their custodian and taking a second look at where the landscape is and who's really growth oriented, who's really not. Who are they competing against and who they're not.
So, we really felt like this was a great time to bring out this match: to recognize really where the future is going… Firms have to learn how to grow organically or they need to be plugged into the future of referral programs. We believe that's us, coming soon.
Right now is a great time to really start to get advisors’ attention and to do something disruptive and to offer something that has never been done, so that advisors take notice.”
What’s Good for Retail Can Be Great for Advisors
Retail investors already enjoy programs similar to Asset Match, noted Steve Quirk.
“We’ve seen a tremendous amount of success on the self-directed side,” he said. “There’s an opportunity here to deliver some of the same value.”
It’s a classic win-win, Quirk added. “If we can compress margins and deliver more value to the customers and the advisors, they’re going to have a better return—not only on an annual basis, but over the long run that starts to compound.”
It’s also an opportunity to clue financial advisors into the types of benefits they should come to expect from Robinhood.
As Robinhood continues to democratize financial services, advisors and their clients stand to see even more benefits. It’s all part of Robinhood and TradePMR’s commitment to providing the best technology, service, and solutions.
To learn more about the Asset Match program and eligibility, visit our FAQ or contact your TradePMR relationship manager today.
About TradePMR
For more than two decades, TradePMR has worked with growth-minded independent registered investment advisors (RIAs), providing innovative technology tools and support designed to transform their businesses. The brokerage and custodian services provider (Member FINRA/SIPC), based in Gainesville, Fla., works to streamline investment advisors' operations through comprehensive custodial, operational, and trading support. For more information, visit www.TradePMR.com.
TradePMR is a subsidiary of Robinhood Markets, Inc.
Follow TradePMR on X, Facebook, and LinkedIn for the latest news, updates, and event information.
*The information provided herein is for general informational purposes only and may not address every detail of the program. In the event of any inconsistency or conflict between statements made or information provided herein and the Asset Match Program ("Match") Terms and Conditions, the Terms and Conditions shall govern. All eligible deposits must be made during on or after October 1, 2025 and on or before March 31, 2026 to qualify. Not all accounts, transfers, or deposits will qualify. TradePMR reserves the right to determine eligibility under the Match in its sole and absolute discretion. Please review the full Terms and Conditions for the complete rules, requirements, and obligations that apply to participation in the program.
