How to Give the Pre-Game Pep Talk

It’s a brisk Sunday in February; both teams huddled in their locker rooms, getting ready for the biggest game of the year. Before kickoff at the Super Bowl, the coaches and captains bring together their teammates for a rousing pre-game pep talk. There’s yelling, chanting, and a realignment on strategy. Everyone is ready to hit the field to fight for the title of the best football team in the country.

Listen to Our On-Demand Webinar to Learn How TradePMR Helps RIAs Make the Move

RIAs face difficult decisions every day. They are constantly looking for ways to improve their business while maintaining stellar service for their clients. Even when there is an opportunity to enhance the technology suite or upgrade providers, the anticipated pain of change can be enough for advisors to push off a move.

Pricing starts with a conversation not a rate sheet

If you’re thinking of moving to a different home, chances are, you would like to see the new place in person before making one of life’s significant financial commitments. You get an idea of what the house looks like from pictures, but it’s always better to walk the halls and make sure you know what you’re buying before determining a fair offer.

Download a Four-Point Checklist to help guide your discussion.

It’s time for “the talk” with your clients. You have decided to switch custodial service providers and need to let your clients know. Taking this leap can be an excellent move for RIAs eyeing to grow and expand their offerings. Financial advisors currently in a wirehouse setting, also see switching affiliations or channels to become a Registered Investment Advisor (RIA) as a way to build financial value and gain greater independence, according to a recent survey from Cerulli Associates¹.

An Old-School Approach to Service to Complement Advanced Technology

Over the past year, many of us have had to change our travel plans. Canceling flights: a simple task that is never easy. We’re forced to navigate the endless phone menus of major airlines, all while trying to make sure we can get some refund to use on a future trip. By the end of the experience, the time we’ve wasted to cancel the flight often feels like more trouble than it’s worth. It makes us miss the days when we could speak to someone on the phone.

TradePMR CEO and Founder Robb Baldwin has published a piece in this year’s WealthManagement Midyear Outlook titled, “Take Control of Your Custodial Transition.” Having tackled hundreds of technology and custodial service moves over the years, Robb shares his advice on steps RIAs can take to streamline their custodial service and technology transition. He points to the importance of owning client data, how advisors can leverage the strength of their entire team and offers advice on how RIAs can keep their clients front and center throughout their transition.

A Q&A with TradePMR Head of Trading, Jason Simmons

RIAs utilizing the Fusion platform can access the advanced trading tool at no additional cost.

With a strong vaccination rollout and states nationwide removing COVID-19 restrictions, everything is starting to feel “normal.” While we’re all likely going to keep up some of our pandemic practices – for example Zoom meetings and hybrid office models – there will certainly be a return to in-person meetings and events. So, how can we navigate this move? How can advisors capture this moment to create opportunities for their business?

Get Your Firm's Tech Stack Trim and Fit this Summer

Summer is a great time to take a deep breath, relax, and realign. Of course, there is plenty of work to be done, but in the proverbial summer slowdown, many advisors block off time to take stock of what is working and what is not. Are budgets and goals for the year in alignment with their spending and growth? Is the firm in the best position to succeed moving forward?

At the end of 2020, Fairhaven Wealth Management, a Chicago-based RIA (registered investment advisor), decided it was time for a change. They set an ambitious goal of transitioning over $700 million in client assets to a new custodial services provider in under six weeks. They managed to evaluate multiple custodians, decide on TradePMR, and complete the transition within that six-week timeline. Here is how they did it.

You’ve Opened the Doors – Now What?

A new account uploader tool could solve two of an advisor's biggest operational challenges when switching custodians - opening and transferring accounts.

Trying to decide which technology and custodial service provider is right for your firm? The process is a time-consuming task. We know your time is limited, so we put together a high-level overview of what you and your team can expect to learn during the 30-minute on-demand Fusion technology demo.

At TradePMR, data security is a top priority. Maintaining the confidentiality of your clients’ data is necessary, and we work to make sure we are doing everything in our power to protect that data. To that end, we recently decided to undergo a voluntary System and Organization Controls (SOC) 2 Type II audit. This test provides an assessment of our security and privacy control environment and is a way for us to confirm if our current systems are working effectively in maintaining data security. The audit was conducted to evaluate TradePMR’s broker-dealer services and our advisor management software.

Why should financial advisors care that TradePMR's Fusion platform ranked number one in advisor satisfaction among some of the most popular custodial platforms in the 2021 T3/Inside Information Advisor Software Survey?¹ Simple – because your peers voted it number #1. Advisors who use it day-in and day-out see how its different, not just industry judges. While good technology and service may seem like table stakes, we'd like to highlight what these concepts mean to us at TradePMR and why, we believe, advisors using our Fusion platform ranked it at the top of some of the most popular custodial platforms.

Here's a Hint – You are not alone; almost everyone has the same questions. 

Financial advisors return the firm's Fusion platform to the top of the ranks for the second time.

Gainesville, Fla. – March 23, 2021 – TradePMR, a technology and custodial services provider for RIAs, received the highest average advisor satisfaction rating from more than 5,200 financial advisors for its Fusion platform. This recognition, which asks advisors to compare all the top custodial services providers' trading platforms, was included in the T3/Inside Information Advisor Software Survey¹. The annual survey, distributed and analyzed by industry veterans Joel Bruckenstein and Bob Veres, was released this week following an online survey collection in the second half of 2020.

Adhesion Wealth^® (Adhesion), a Vestmark company, and TradePMR today announced the outsourced investment management solution is now available to registered investment adviser (RIA) customers utilizing TradePMR’s Fusion platform.

TradePMR, a technology and custodial services provider that works exclusively with Registered Investment Advisors, is expanding. The firm has announced the opening of an operations center in Tampa, Fla. The new location will house a variety of positions in technology including IT, infrastructure, development, and business operations such as trading and business analysts.

New integration with Flyer available to automate trading with third-party portfolio management and rebalancing platforms.

Robb Baldwin, founder and CEO of TradePMR, has been recognized in conjunction with John Peluso, head of First Clearing, for their efforts to launch an RIA channel within a wirehouse. The magazine cites,

TradePMR to match dollar-for-dollar on wristband sales up to $1000.

Momentum continues in 2019: The technology and custodial services provider named to CIO Review’s 50 Most Promising FinTech Solutions Providers of 2019.¹

2019 Synergy RIA Conference Recap

The technology and custody services provider recognized for ‘white-glove’ approach to service and responsiveness to financial advisor requests.

GAINESVILLE, Fla. – May 10, 2019 – TradePMR, a technology and custodial services provider, has been named a winner of the 2019 Excellence in Customer Service Award presented by Business Intelligence Group. TradePMR was one of seven small businesses from across the globe that was recognized as organization of the year for providing a differentiated level of customer service.

The technology and custodial services provider announces dates, speakers for annual advisor conference Synergy.

GAINESVILLE, Fla., April 23, 2019 /PRNewswire/ -- TradePMR, a technology and custodial services provider, is rolling out new augmented reality technology for advisor recruitment. The technology, which blends virtual objects with real-world settings, is intended to give financial advisors a preview of what it would be like to work with TradePMR. The first experience, an invitation to the firm's annual advisor conference Synergy 2019, was released to advisors today. Future uses include a virtual tour of TradePMR's headquarters and tech demonstrations all with built-in messages from TradePMR leadership, including exclusive content for advisors.

Fusion technology received numerous updates in 2018, advisor requests continue to drive roadmap.

GAINESVILLE, Fla., Feb. 19, 2019 /PRNewswire/ -- TradePMR, a brokerage and custodian services provider, has earned top marks for their Fusion technology platforms in a satisfaction survey of more than 5,500 advisors. The results of the 2019 Software Survey, conducted by industry veterans Joel Bruckenstein and Bob Veres, were released at the recent T3 Advisor Conference in Denton, Texas.

Highlights of the interview with Robb include:

The custodial services provider sponsors team from University of South Florida in annual T3 Conference competition

GAINESVILLE, Fla., Jan. 23, 2019 /PRNewswire/ -- TradePMR, a brokerage and custodian services provider, is supporting a team of four University of South Florida students at this year's T3 Technology Conference for financial advisors happening Jan. 29–Feb. 1, 2019, in Denton, Texas. The competition dubbed "T3 Mash Up" is comprised of four competing teams that have been charged with creating and executing a concept or product that is new to the financial services industry or furthers an existing project or adds a useful feature.

It is believed that the millennial generation, born between 1982 and 1994, often get a bad rap in the financial advice space for being over-confident, mistrusting and obsessed with technology, but a new research study sponsored by the CFA institute and the FINRA Investor Education Foundation puts into question these beliefs and challenges us to think of this demographic in new ways.

When TradePMR, a custodial and brokerage-services provider dedicated to serving registered investment advisors (RIAs), announced their plans earlier this year to celebrate its 20th anniversary by organizing and participating in 20 service projects, all led and staffed by TradePMR employees, it sounded like an ambitious goal.

Are You Ready to Answer These 3 Common Questions from Prospects?

Women in the RIA Space: How to Attract More Female Clients to Your Practice

It is customary this time of year to pause in our pursuit of the “next big thing” in order to better appreciate what we have already. Before you set your business goals and resolutions for the new year, consider stopping for a moment and giving thanks for the people, circumstances and opportunities which contributed to your success in 2018 and are providing the foundation on which you can continue to grow your business in 2019.

Women in the RIA Space: How to Attract and Recruit More Women to Your Practice and Retain Them  (Part 1 of a 2 Part Series on Women in the RIA Space)

The event is part of the Gainesville, Florida-based company's 20-for-20 Initiative to benefit the community

As Social Media Director at TradePMR, Monika Baldwin is able to deliver messages of positivity and accountability across the many communities she is a member of, both professionally and personally. Regardless of the community, Baldwin works to lift up those she encounters. “Empowered women empower other women,” Baldwin said. “One of the best ways to empower others is to lead by example.”

The custodial services provider earns nod for the rollout of Earnwise platform.

The custodial services provider earns nod for the rollout of Earnwise platform.

In April 2018, the SEC attempted to tackle the Fiduciary debate with its proposed Standard of Conduct Proposal. The proposed new rule, 204-5, would require an investment adviser to deliver a relationship summary to each retail investor before or at the time the adviser enters into an investment advisory agreement, as well as, to existing clients one-time within a specified time period after the effective date of the proposed amendments.

GAINESVILLE, Fla. [May 30, 2018] – TradePMR, a custodial and brokerage-services provider dedicated to serving registered investment advisors (RIAs), today announced plans for their year-long “20-for-20 Initiative.” TradePMR will celebrate its 20^th anniversary by organizing and participating in 20 service projects, all led and staffed by TradePMR employees.

The upcoming Synergy Conference being hosted by TradePMR May 16-18, 2018 is right around the corner. Have you registered yet?

Building a strong brand is a constant and never-ending journey – get the insights and information you need to perfect and grow

We’re so excited! TradePMR will gather with a select group of registered investment advisors (RIAs) from across the country to celebrate our 20th anniversary at TradePMR’s annual Synergy conference May 16-18 in San Diego. This year's conference theme "Get There" will steer conversations during a jam-packed, three-day agenda intended to arm growth-minded advisors with the tools and resources they need to streamline their businesses and navigate headwinds.

TradePMR to Gather Growth-Minded Financial Advisors for May 2018 Synergy Conference in San Diego

How to Create and Periodically Refresh Your Brand Essentials as you Build Trust and Win Business as an RIA Today

Talk to any fully independent advisor about the benefits of their business model and one word always seems to surface: “freedom.”

Built by an advisor to reduce conflicts of interest and produce better outcomes for his own practice 20 years ago, this tested-in-the-trenches solution is now the solution of choice for hundreds of other advisors.

Are you thinking about starting your own firm? Before you leap, here are some tips and food for thought:

INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

• How to Write a Blog Post: A Simple Formula to Follow
• How to Do Keyword Research: A Beginner's Guide
• How to Write an Effective Meta Description (Yes, They Still Matter)

Gainesville, FL – 2016 – Trailing Stop orders can be an invaluable tool for Financial Advisors providing added flexibility in helping secure profits through automatically adjusting an open stop order as markets move in their favor.

TradePMR Open House

Miami, FL – February 9, 2013 – Today during the T3 Conference in Miami, FL TradePMR announced it is developing a new Advisor Workstation designed for use with today’s touch screen devices.

Gainesville, FL – November 19, 2012 – TradePMR today announced the release of single sign-on support for the JVB Financials Bond Platform.

Gainesville, Florida – October 19, 2012 - TradePMR today announced that it has successfully completed a Statement on Standards for Attestation Engagement No. 16 (SSAE 16 or SOC 1) Type I audit for their introducing Broker Dealer services and their top rated advisor management software. SSAE 16 superseded SAS 70 on June 15, 2011. SAS 70 was an internationally recognized auditing standard developed by the American Institute of Certified Public Accountants and the new SSAE 16 standard comes with additional requirements for service organizations. A SSAE 16 engagement is performed by an independent auditing firm and examines the controls and processes involved in storing and handling data securely. The successful completion of the voluntary audit illustrates TradePMR’s ongoing commitment to create and maintain the most stringent controls for the protection and security of its customers’ confidential information. More information about TradePMR and their services can be found at www.tradepmr.com.

Gainesville, FL – September 17, 2012 – TradePMR today announced support for Crews & Associates Bond Platform.

Gainesville, FL – August 17, 2012 – TradePMR announced today its sponsorship of the 2013 T3 Conference February 11-13th 2013 at the Hilton Miami Downtown in Miami, Florida. The conference features David Drucker and Joel Bruckenstein, two of the financial planning industry’s most respected thought leaders.

Gainesville, FL – July 9, 2012 – Trade-PMR today announced the launch of complex options order entry capabilities on its advisor workstation. These capabilities enhance Trade-PMR’s options offering by allowing advisors to choose from a variety of industry-standard trading strategies, or create their own custom trading strategies.

Addition of Morningstar Tools and Content a Significant Benefit to Advisors

Gainesville, FL – April 24, 2012 – Today TradePMR announced another significant upgrade to its Advisor Workstation. Using Site Builder, TradePMR has tightly integrated Morningstar’s outstanding tools and content into its already highly regarded platform. The new tools include Morningstar Report, Morningstar Screeners, and the Portfolio Snapshot report. Morningstar QuoteSpeed rounds out this powerful collection of resources designed to give advisors the industry leading tools they need to be more successful.

TradePMR’s Synergy 2011 to be held at Hilton Walt Disney World Resort May 4-6

Gainesville, FL – March 1st, 2011 – TradePMR today announced the 2011 version of their annual advisor conference, Synergy, will be held in Orlando, FL at the Hilton Walt Disney World Resort across adjacent to Downtown Disney.

Gainesville, FL – January 21st, 2011 – TradePMR today announced their participation in the T3 conference to be held at the Grand Hyatt Bonaventure Hotel in Weston Florida, February 16-19th, 2011. The conference features David Drucker and Joel Bruckenstein, two of the financial planning industry’s most respected thought leaders.

Gainesville, FL – December 16, 2010 – TradePMR, Inc, today announced that in January 2011, Frederick A. Van Den Abbeel, Executive Vice-President responsible for marketing the firm’s brokerage and institutional custody services for Registered Investment Advisory (RIA) firms and Hybrid Advisors, will be establishing a new national business development office in the San Francisco Bay Area.

Addition of Multiple Models enhances trading functionality for Advisors

Gainesville, FL – July 12th, 2010 –Today TradePMR announced a significant upgrade to their model trading system. In this new release, advisors are now able to assign any number of portfolio models to a single account. This new feature allows advisors to better match the investment objectives of their clients without the need to create custom models on a per account basis. Models are assigned to accounts by percentage and can contain any number of securities.

Addition of eLearning content to eCustody platform eases transition for new Advisors

Gainesville, FL – June 8th, 2010 – TradePMR today announced the release of the eCustody Learning Center, a portal designed to augment the company’s outstanding customer service by giving advisors answers to common questions in a self-paced environment. This is the latest in a series of enhancements to its best-of-breed eCustody Advisor Workstation that improves Registered Investment Advisor’s (RIAs) daily workflow. By incorporating best practices in these videos, advisors can get up to speed quickly on the ever growing feature set of TradePMR’s platform.

Performance Reporting Solution offers Advisors alternative to costly Report Vendor products.

Gainesville, FL – February 19th, 2010 – TradePMR today announced the release of its second-generation enhanced performance reporting solution. Continuing on the success of its prior release, the performance reporting system adds enhanced capability and ease of use. In addition to generating reports on a single account basis, performance can now be calculated, using eCustody CRM data, allowing consolidated reports to be generated across clients and households.

New CRM System provides TradePMR Advisors with an excellent alternative to high-cost standalone systems.

Gainesville, FL – February 18th, 2010 – TradePMR today announced the release of its integrated Client Relationship Management (CRM) module into its eCustody Advisor Workstation. The CRM module, specifically designed with RIAs in mind, allows the management of Clients, Households, and Prospects. Different users within an Advisor’s office can view and share contacts, notes, and tasks.

TradePMR's integration of Advisors Exchange's TotalView gives Registered Investment Advisors the ability to monitor financial data from banks, insurance companies, and other brokerage firms.

Gainesville, FL – February 16th, 2010 – TradePMR today announced the release of its integration of Advisor Exchange's TotalView into its proprietary eCustody Advisor Workstation. As an industry leader in the brokerage and custodial services to independent Registered Investment Advisors (RIAs), TradePMR works with more than 550 financial advisors nationwide. The integration between TotalView and eCustody will provide those advisors with on-demand access to a complete view of their clients' entire financial portfolio, including assets held at competing brokerage firms. Advisors also will be able to move client data seamlessly into a variety of business applications.

New online account opening system promises to streamline advisor workflow and reduce paper.

Gainesville, FL – February 16th, 2010 – TradePMR today announced the release of its paperless account opening system. This is the latest in a series of enhancements to its best-of-breed eCustody Advisor Workstation that improves Register Investment Advisor’s (RIAs) daily workflow. The system is designed to allow RIAs to open TradePMR accounts without the need for paper documents. By partnering with a leading identity verification company, eCustody is able to successfully verify the identity of applicants and create a digital signature in many cases. This means an Advisor client can digitally sign their account documents, streamlining the account opening process. In addition, eCustody supports electronic account transfers to allow assets to be moved with as little delay as possible.

Gainesville, FL – November 01, 2008 – TradePMR, Inc. a leader in providing broker services to Investment Advisors, has integrated the Redtail Technologies, Inc. Client Relationship Management (CRM) solution into its new eCustody Advisor Platform. The CRM system is designed to meet the challenging needs of financial advisors by providing online tools for client management, sales automation, client support and marketing automation. “Redtail Technology’s CRM aligns well with our RIA platform strategy by providing our clients with an excellent tool to manage and grow their practices”, said Dennis Suppe, Chief Technology Officer of TradePMR.

Gainesville, FL – August 01, 2008 – TradePMR, Inc., today announced that Frederick A. Van Den Abbeel has joined the firm as Executive Vice President. In his new role, Van Den Abbeel will be responsible for marketing TradePMR’s Registered Investment Advisory (RIA) institutional custodian capabilities.